Thursday, November 1, 2012

Empathic and Analytic Thinking are Mutually Exclusive

Empathic and Analytic Thinking are Mutually Exclusive

A study, led by researchers at Case Western Reserve University in Cleveland, Ohio, in the US reported in the Journal NeuroImage, explains why some business leaders sometimes overlook the public relations consequences of their cost-cutting exercises.

The study is believed to be the first to show that humans have a built in neural constraint that stops us thinking empathically and analytically at the same time.

Our brains switch between social and analytic networks when we’re not doing anything in particular. But, when working on a goal-directed task, our brains engage the appropriate neural pathways.

Lead author Anthony Jack, an assistant professor of cognitive science at Case Western Reserve explain, "this is the cognitive structure we've evolved":

Before this study, from previous research, scientists already thought there were two large networks in the brain that were in tension, one called the default mode network and the other called the task positive network. However, there are different views on what drives them.

One view proposes that one network is deployed in goal-directed tasks, and when this happens, the other one allows the mind to wander.

Another view proposes that one network engages in external attention, while the other is for internal attention. The new study suggests a new explanation: both networks focus on external stimuli, but one is for social problems and the other is for analytical problems, and when the one concerned with one type of problem is engaged, the neural pathways for the other type are repressed.

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